This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience. Many brands use key performance indicators (KPIs) to ...

The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront. “We’re more okay than we typically are with trying to understand ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

The right WMS KPIs help you measure for success in ecommerce operations (Photo credit: William Warby on Unsplash) How are you leveraging your WMS KPIs? The answer can dictate your level of success in ...

Rankings and traffic aren’t enough anymore, yet replacing them feels risky. A practical look at how SEO KPIs need to evolve.

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Delivering successful data analytics solutions that have a ...

What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a CLV-focussed conversation among direct marketing ...

To understand your business’s financial health, you need numbers that give you a clear picture while guiding your next moves. But how do you choose which key performance indicators (KPIs) matter to ...

Big businesses have been using key performance indicators, or KPIs, to measure their success for years. Yet many small businesses ignore this less understood acronym. Employees can measure their ...