Share your photos! The Elf on the Shelf tradition has become a beloved part of Christmas for many families, but coming up ...

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing ...

Fresh off topping the Netflix charts with her new self-titled documentary, Martha Stewart is coming for the holiday throne with a new take on the classic “Elf on the Shelf” doll. “Martha on the Mantel ...

Elf on the Shelf, make room for Snoop on the Stoop. The popular holiday toy, based on the 2005 book "Elf on the Shelf: A Christmas Tradition" by Carol Aebersold and her daughter Chanda Bell, explains ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

Stella is diagnosed with spinal muscular atrophy and requires a wheelchair to get around, so Lackey fashioned an elf-sized wheelchair that can be used with the toy. Lackey shared an Instagram video of ...

A video of Ava's and Mia's big reactions is going viral on TikTok. A couple teamed up with their flight crew to make some Christmas magic for their young girls. The Freeman family, who live in the ...