Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

The process of creating advertisements is becoming a whole lot quicker with the help of generative AI. On Tuesday, Amazon Ads announced that its new Video Generation platform -- initially launched in ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Last week, Amazon's 2025 devices event debuted two new Echo smart speakers with Amazon's latest Alexa Plus (Alexa+) voice assistant. Now, Echo Show owners are reporting that its AI-powered updates ...