Introducing Elf on the Shelf for the first time feels like bringing a bit of Christmas magic straight into your home. It’s a sweet tradition that adds fun to the season without needing much fuss, and ...

Since his big debut 10 years ago, parents have gone above and beyond to think up cute and clever antics for the Elf on the Shelf to get into. This year, one dad managed to make everyone's favorite elf ...

Whether you love sharing the Elf on the Shelf tradition with your family or you're reluctant to introduce it to your children, you can't deny the power of this one particular little elf. Her name is ...

It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...