Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

One of the aspects of packaging design that is often overlooked is accessibility. A non-disabled human being can read and open the majority of forms of packaging without any or no issue, but those ...