The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase. To treat them all in one way is to miss the point of marketing. That is why ...