A well-crafted carousel post is a recipe for engagement on Instagram. Here are our top tips for producing cohesive, creative carousels. No Instagram strategy is complete without carousels. Why?

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a ...

From marriages to moving announcements, posting milestones on social media has become routine. So if you’re hanging your own shingle, why not mark the occasion with an Instagram business account? For ...

Like most social media apps designed to help you discover new things, Instagram has an algorithm that primarily relies on your browsing activity to ensure that you mostly see posts the pique your ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

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