If an award were presented for the most significant event of 2008 in local search, Google's AdWords ban of vanity URLs would win hands down. The policy change took effect April 1 and specifies that ...

Ginny Marvin, now of Google, said on Twitter that Google considers subdomains, country TLDs and vanity URLs owned by the same company would be considered a first party context. One caveat is that ...

Vanity links created by companies to add their brand to well-known cloud services could become a useful vector for phishing attacks and a way to better fool victims, researchers warn. Cloud services ...