Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Why the partnership could be game-changing The partnership with Google could be transformative for several reasons. By integrating with Google's ad infrastructure, Roblox becomes accessible to ...

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor ...

By integrating with Google's ad infrastructure, Roblox becomes accessible to millions of advertisers who are already using Google Ads.