One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

Many golfers, especially beginners and women players, underestimate how much properly fitted clubs can improve their game. From better accuracy to increased confidence, the right fit can prevent bad ...

Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators ...

The perception that only good players can benefit from a fitting isn’t correct. A new Golf Datatech study on fitting confirms everybody loves their game after a fitting. The massive new study, the ...

GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It made me want to golf more and get better.” He decided to get fitted for ...

The Hot List is a comprehensive effort to explain the current golf club landscape, and while we make an editorial commitment to digging deep to understand all the meaningful clubs in the marketplace, ...

So you just got fit for new golf clubs, but the process doesn’t really end there. Yes, you’ll then order those golf clubs, but there’s more to it than that. Johnny Wunder just got to experience this ...

DANVILLE, CA - SEPTEMBER 25: Suzann Pettersen of Sweden waves to the crowd on the 18th hole during the second round of the CVS/pharmacy LPGA Challenge at Blackhawk Country Club on September 25, 2009 ...

Golf equipment trends? They’ll make your head spin if you let them. Every January, like clockwork, the big manufacturers drop their “revolutionary” new tech that’s supposedly going to fix your slice ...

Five Iron Golf, which has emerged as one of the most successful brands in the burgeoning golf entertainment sector with its cutting-edge indoor simulators and premium amenities, is strengthening ties ...