Durant reminds us that when you're willing to laugh at yourself — and you're famous — being ashy has its benefits. Jason Jones, The Athletic Kevin Durant has turned X jokes into a sponsorship with ...

And there are other, more authentic, ways to respond.

Chris Duffy's book "Humor Me" suggests ways to intentionally find more humor in everyday life. The book outlines three pillars of good humor: being present, laughing at yourself, and taking social ...

Kevin Durant has parlayed X jokes into a sponsorship with CeraVe. Kevin Jairaj / Imagn Images Paying Kevin Durant for being ashy is one of the funniest things in recent memory. A wealthy athlete ...