“This project started with a simple question: why do basketball shoes squeak?” Adel Djellouli, a study co-author and ...

GentleForces CEO discusses pet peeves, the value of friction and the importance of a human-led approach to branding.

The familiar heat, wear and general grinding to a halt of friction are all caused by what's going on at the microscopic level when two things rub. And down there, even the smoothest surfaces usually ...

I'll be honest—friction is pretty complicated. Imagine that I have a block of wood sliding on a table. In some way, the atoms on the surface of the wood block are interacting with the surface atoms on ...