Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Opinions expressed by Entrepreneur contributors are their own. Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway’s innovative ...

A marketing strategy details how a business can offer products and services to satisfy the needs of members of a target market. Ethical marketing strategies ensure that the needs are real and that the ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

Consumer demand for products and companies that “do good” – such as donate a percentage of sales to a non-profit, follow environmentally friendly practices or meet religious needs – continues to rise ...

The recent growth of the Internet and social media (and their corresponding infiltration into our daily lives) has given advertisers the ability to define target audiences with unprecedented ...

Marketing refers to the dissemination of information to the public about the products or services a business offers. As a service-oriented business owner, you want to inform the public about your ...