Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

Define who you’re talking to (and why it matters). Create an irresistible lead magnet and optimize your signup experience. Launch a welcome series that converts Drive targeted traffic to fuel growth, ...