Film producer Robert Evans famously said, “There are three sides to every story: your side, my side, and the truth.” Evans had it right in some respects, as people can mistakenly create false or ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Our mind wields a remarkable influence over our well-being. Its ...

The “whoosh effect” is a term that some people following a ketogenic, or keto, diet use to describe the seemingly sudden weight loss that occurs. However, the whoosh effect is not a scientifically ...

The Mandela effect refers to the experience of a false memory that is shared by many people. In 2010, researcher Fiona Broome coined the term when she discovered that many people believed, as she did, ...

We’re confident in what we remember. We’re also consistently wrong, and that doesn’t seem to impact our beliefs. Exhibit A: Try to pick the correct version of the logos or characters in the image at ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. This article is more than 2 years old. Do you ever find ...

If you are familiar with Beyoncé’s hit single “Halo,” you may have a sense of the all-encompassing brightness associated with halos. In the context of religious art, halos are crowns of light rays or ...

A placebo is a medical treatment or procedure designed to deceive the participant of a clinical experiment. It does not contain any active ingredients but often still produces a physical effect on the ...

Hall effect sensors are everywhere right now. Keyboards, game controllers, and DIY kits use them for more precise inputs. But with any newly popular device, it can be easy to immediately jump onto the ...

Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...