“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...

A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the ...

A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and ...

Read full article: Police recover kidnapped victim after Belle Isle tip leads to traffic stop Police are seeking information about a 15-year-old girl who went missing in Detroit. Read full article: ...

More than three dozen state AGs are urging Meta to better enforce its policies to thwart a “surge of misleading” ads for ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. North Chicago-based AbbVie, one of the nation's largest ...

For the past 30 years, turn on the television and, at some point, you’ve likely encountered an “ask your doctor” ad. They’re the ones that look to sell you medications and often depict very ...

White House action: President Trump on Tuesday ordered federal regulators to get tougher on misleading drug advertising. FDA warning blitz: The FDA is firing off thousands of letters to pharmaceutical ...

President Donald Trump is promising a "massive advertising campaign" as part of his administration's response to the worst drug crisis in U.S. history, but past marketing efforts have shown few ...