Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – ...

The way most digital marketing agencies work isn’t, well, working. Clients hire an agency with high hopes of expert guidance and high-performance execution. Then, they find themselves lost in layers ...

As 2025 approaches, the digital marketing landscape is set to experience seismic change. Emerging technologies, particularly artificial intelligence, and shifting consumer expectations mean marketers ...

Marketers are remembering this year’s Super Bowl as the one where a power outage created an unprecedented, awkward silence that some big brands capitalized on with real-time marketing response teams.

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Long gone are the days when traditional print and broadcast media were considered king; instead, we've witnessed a seismic shift towards digital platforms, the power of social media, targeted online ...

Martech's Godfather says efficiency-era AI is over — marketing leaders must adapt as dual operating models and agent-driven architectures take over. The past few years have reshaped what marketing ...