Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

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Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Fry’s rewards members can now start redeeming their Fuel Points, now just called Points, to save on groceries.

For more than two decades, the Kroger fuel rewards program has allowed customers to save at the pump. But now, the program is expanding to in-store savings. Kroger members can now start redeeming ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Like America’s most famous traitor, most customers don’t leave all at once—they slowly lose faith. The “Betrayal Curve” ...

Designed to deliver meaningful rewards and flexible redemption options that compliment customers everyday lifestyle and ...