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A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

The pairing of Weigel's and PDI Technologies represents a best-in-class example of how a convenience retailer and its ...

The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

As consumers prioritize tangible savings, discounts, buy-one, get-one offers and free items are the strongest drivers of ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

The 2026 Asia Pacific Loyalty Awards, hosted by the Australian Loyalty Association, recently recognised the most innovative ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...