Facebook Ad campaign is a great way to reach potential clients or subscribers. But, to measure your Ads performance, you need to know their CTR, which stands for click-through rates. In this post, we ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

Impressions and click-through rate, or CTR, are common metrics used to assess potential and results in online advertising. As a small business owner, these are important metrics to understand when ...

Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might have been ...

SEO, PPC & AIO Guides » Display Advertising Guide » Buying Ad Space » Optimising My Campaign » What CTR Should I Aim For? Chat with SearchBot CTR is a generally accepted marker for how well a campaign ...

The telecommunications and publishing industries enjoy the highest average click-through rates on their Facebook ads, according to a new report from Salesforce and Social.com. Telecom ads had a CTR of ...

The analysis was carried out to see which videos received the highest level of engagement, in order to provide some tips and insight for marketers on how to optimise CTR of their links. After noticing ...

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.