Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.

To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. As we start a new year, marketers are diving into the marketplace to spot trends and ...

U.S. telecom Verizon (NYSE:VZ) reaffirmed its forecast for full-year profit and reported a wide topline miss, a small bottomline beat, and subscriber losses in its consumer business for the third ...

Analog Devices’ ADI consumer segment grew 21% year over year due to traction across handsets, gaming, hearables and wearables categories. As ADI develops analog, digital, mixed signal processors and ...

Vimeo's enterprise video segment is growing rapidly, expected to reach a $100 million annualized run rate, with strong profitability and a solid balance sheet. Despite competition from YouTube and ...