If there’s one thing that binds every business professional in every industry, it’s the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...

Manish Sood is CTO, Founder and Chairman of Reltio, a provider of cloud data services used by enterprises to create rich customer profiles. The economic shock and social restrictions brought on by the ...

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Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Personalization is now a priority for ...

“Different consumer (also referred to as users) attributes add further complexity. For each of these types of insurance policies, there are often a relatively large number of factors that affect ...

“The present patent is a continuation of U.S. Pat. Application 16/999,895, titled DIMENSIONALITY REDUCTION OF MULTI-ATTRIBUTE CONSUMER PROFILES, filed 21 Aug. 2020, which is a continuation of U.S. Pat ...