The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Why more consumers prefer AI-enhanced shopping - and still expect the human touch ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Jul 21, 2022, 10:15am EDT This article is more than 3 years old. Over the past ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Sustainability is a global buzzword and is defined as avoiding the depletion of natural resources to maintain an ecological balance. Sustainability in a brand’s supply chain represents efforts to ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

Opinions expressed by Entrepreneur contributors are their own. Brand leaders have to focus on strategic decision-making and improving customer experience, especially as the world is going through ...

ConsumerAffairs gives consumers the opportunity to write reviews for everything from insurance companies to cell phone providers and clothing stores. But what effect do these reviews have on others ...

Consumers turn to trusted sources when making purchasing decisions, whether that be family and friends, customer reviews or influencers. Influencers, especially those who create online communities ...

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