Click fraud is one of the most talked about issues affecting advertisers on Google and other Pay Per Click (PPC) platforms. According to Click Guardian $7.2 billion was lost to click fraud between ...

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

Google published an article aiming to debunk claims by SparkToro that only 35% of searches resulted in a click. Google contradicted those assertions with facts about the real-world context of searches ...

Google filed a lawsuit against an Internet operation that it claims systematically clicked on text ads to defraud its advertising network. The case, filed Nov. 15 in the Superior Court of Santa Clara ...

Google Maps users can once again right-click anywhere on the new Maps to get quick directions to or from the spot that they’re clicking. They can also use the “What’s Here” option to quickly get the ...