The course will comprise of 10 three-hour lectures (Thursdays 14-17). Each lecture will concentrate on one topic in the area of animal learning, with the aim of starting from the behavioral phenomena, ...

Strengthening skills: Observational learning is also a key way to reinforce and strengthen behaviors. For example, if a study sees another student getting a reward for raising their hand in class, ...

Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

The basis of social learning theory is simple: People learn by watching other people. We can learn from anyone—teachers, parents, siblings, peers, co-workers, YouTube influencers, athletes, and even ...

Do features like humor, sex, color, and music in a commercial merely increase our attention to product information in a message, or can they directly influence our attitudes? The results of an ...

The elucidation of the classical conditioning paradigm has been attributed to Russian physiologist Ivan Pavlov (1849-1936), who won the Nobel Prize for Physiology/Medicine for his work on reflexes and ...