and the toy company is now owned by Mattel. Back then, it sold its model cars as railway kit accessories. The W.E. Boyce ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Now Mattel wants to actually make the thing and is teaming with reality guru Mark Burnett. Of course the lame name the Apprentice team came up with is copyrighted so Mattel will call the toys the ...

Mattel (NASDAQ:MAT) announced a new partnership with Ferrari (NYSE:RACE) at the Nuremberg International Toy Fair on Monday ... including classic cars, modern vehicles, and racing cars.

Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman.

The New Yorker reported that Mattel is working with Skydance to create a movie based on toy car brand Matchbox. MGM and Mattel are teaming up to produce a live-action movie about the View-Master ...

Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.