Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CRM, of course, stands for customer relationship management, and that is exactly where its ...

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