Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

During and after the pandemic, the ERC and other tax credits were big business for tax professionals. But the IRS denied bogus claims, and some cases are criminal. Small businesses are uniquely ...

This definition deals with the business strategy use of the term. Chris Anderson is a British-American writer and editor most notably known for his work at Wired Magazine. In 2004, Anderson coined ...

A strategic inflection point refers to a major change to a business’s competitive environment ... over another that doesn’t, and that may mean that the company that doesn’t make that ...

Iansiti, Marco, and Roy Levien. The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability. Boston: Harvard Business School Press, 2004.