Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. According to 2022 Gallup statistics, 7.2% of U.S. adults ...

The history of LGBTQ+ brand support/allyship has been a roller coaster. Historically it had been considered risky for brands to express support for the community and whatever support there was, ...

Supporting the LGBTQIA+ community requires more than sporting rainbow merch during one month of the year. Sure, that’s a start, by why not take it a step further and make it your business to shop ...

Many companies claim that community is at the center of what they do, and for these LGBTQ-owned beauty brands, it’s true. From championing gender expression beyond the binary to partnering with ...

CMOs face steeper challenges to realizing long-term brand-building goals, yet many remain confident in their brands’ equity despite winnowing resources, according to new research from NielsenIQ. NIQ ...