Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. If you’re anything like me, your phone rings all day with ...

In an era dominated by chatbots, automated sequences and AI-generated copy, an unlikely contender is reclaiming its throne in B2B sales: the humble telephone. Cold calling, once dismissed as archaic ...

You know the rep. Cold calling is intimidating and hard. Unless it isn’t. How can you and I reshape how we feel about cold calling and use it as an expandable tool to grow our sales?The real ...

Sales reps, business owners and recruiters are documenting their cold calls online and cashing in on the viral content. Cold calling has existed as long as the telephone: It’s a sales technique where ...

During lectures, professors often pose questions to the class — only to be met with resounding silence. When no one raises their hand, some professors opt to move on. But others, hoping to increase ...