There's something a little different about Barbie in 2015 — she's not just a doll anymore, but a full-fledged superhero. Mattel's Barbie in Princess Power is debuting this week at the New York Toy ...

Mattel wields the power with a tribute to the 1980s with their new Barbie Masters of the Universe Princess of Power She-Ra doll! Blending the glam of Barbie with the might of Eternia's iconic heroine, ...

Walmart is having a huge toy sale with great buys including dolls starting at $5, action figures starting at $8.88, pretend play starting at $5, up to 50% off Barbie and Disney dolls, plush & more, ...

At 64 years old, Barbie may be nearing retirement age, but instead the doll and her IP are in the midst of a blockbuster revival. Mattel said that gross billings for dolls rose 27% to $884 million, ...

Shopping for toys is fun, even if you're well past the age that should be playing with them. We found all the best toys of 2024, selected by our on-staff parents and what our babies and kids are ...

Characters from Disney's blockbuster movie take the top spot in must-have toys this Christmas creating concern for Mattel. But don't cry too much for Barbie. She still represents the single biggest ...

Barbie mania is sweeping across social media platforms. Have you noticed an explosion of pink? I'm not a fashion doll fan, but I hopped in the Barbie Corvette and went along for the ride. Wearing a ...