The allure of AI in sales is obvious—efficiency. However, the CEO at My B2B Network warns that efficiency without empathy is ...

From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become ...

ALURA launches Alura Pexus, an AI-based lead enrichment system designed to help B2B organizations focus sales efforts on the ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Overview Digital sales rooms create centralized buyer portals where sellers share proposals, content, contracts, and ...

Buying and selling continue to change, and everybody wants to know how AI affects B2B sales. Here’s the situation: Sales teams have long struggled to adapt their tools and techniques to today’s ...

Western remote sales tactics fail in CEE. SaaS success depends on live contact and deep localisation to build trust. The winners in CEE don’t just sell; they connect. Our data proves that live contact ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

We’re in the midst of a significant B2B sales and marketing revolution. The pandemic forced companies to move from traditional sales to a more hybrid experience. Gone are the days of pitch decks in a ...