In general, the conversion is the desired action performed by an email recipient. There’s no strict definition of a conversion for a cold email, you define it yourself. It can be the email open, the ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

B2B marketing firm Rivva has debuted three performance-based pricing models for its cold email services. The goal is to "empower businesses to connect with their ideal prospects and achieve measurable ...

RiseWize delivers AI-powered B2B cold outreach with pay-per-lead pricing—clients only pay for booked sales calls with qualified prospects. The platform uses AI to identify ideal customers, personalize ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

I was recently asked whether cold email is dead, and I struggled to give a quick and clear answer. After considerable thought, I realized it's hard to answer because it's actually multiple questions ...