Way back in 1982, Atari was one of the big advertisers in the original Blade Runner, with giant billboards spanning across the screen. The sequel, Blade Runner 2049, was no different. As part of the ...

Atari's mounting a comeback with the Ataribox, its first game console in decades, but it's also selling baseball caps with built-in speakers. Yeah, really. The Speakerhat is part of "Atari Connected ...

Three years ago, Atari CEO Frederic Chesnais told GamesIndustry.biz he didn't buy the company to make T-shirts. It turns out he also wanted to make hats. Atari today announced its first endeavor into ...

Gaming company Atari says it is “[blurring] the line between fashion and future” and "transcending its traditional gaming roots" with the launch of Speakerhats – baseball hats with high-fidelity ...

Atari has invaded the realm of fashion with their newest innovation, the Speakerhat. Atari has teamed up with Audiowear to design and create the new wearable tech, which they debuted on the San Diego ...