Searching the iTunes app store is much easier when you’re not using the iTunes app store. Launching today, uquery.com aims to be the vehicle for the app discovery process. The site uses its own system ...

App store optimization (ASO) is designed to help your app rank higher organically in app store search results, increasing its visibility and downloads. However, just as SEO strategies differ for ...

Apple's App Store search redesign puts ads front and center, potentially boosting visibility for advertisers. Apple updated the App Store’s Search tab, removing the Discover section and placing ...

Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...