Kiki Rice signed with the Jordan Brand in 2022 and became its first NIL athlete to have a player-exclusive colorway when she debuted the Air Jordan 38 Low 'Cherry Blossom' PEs in February 2024.

Atlanta Dream's Rhyne Howard and UCLA Bruins' KiKi Rice were featured in Michael ... one to receive custom player edition sneakers (Air Jordan 38 Low Cherry Blossom). The design is inspired ...

As season ago, Rice debuted her own "Cherry Blossom"colorway of the Air Jordan 38, inspired by her Washington, DC-area roots. In the Bruins' dominating 82-67 win over the Terrapins, Rice helped ...

The 16-0 and No. 1-ranked UCLA women's basketball team is off to one of their best starts in program history, and junior guard Kiki Rice has been ... of the Air Jordan 38, inspired by her ...

More importantly, the partnership has helped pave the way for a generation of star athletes like Bruins guard Kiki Rice. The standout point guard has become the most notable Jordan Brand athlete ...

In one of the most highly anticipated women's basketball matchups of the college season so far - No. 1 UCLA visiting No. 8 Maryland - DMV-native and NIL trailblazer Kiki Rice of the Bruins added ...