The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...

AI companies of all sizes are experimenting. The startup Cursor, an AI coding platform, has been hosting pop-up “Cafe Cursor” ...

AI is on the tip of everyone’s tongue these days, and people are using it for virtually everything. Companies have been testing use cases for this phenomenon for several years, but how far is too far ...

The Super Bowl, which will be broadcast on Feb. 9, and will feature the Kansas City Chiefs and the Philadelphia Eagles, is much more than just a major sporting event. It's a way for advertisers to ...

To close out the year, I want to highlight one of this year’s episodes of AdExchanger Talks that offers the most for us to reflect on as we end 2025. In this episode, our managing editor Allison ...

This transcript was prepared by a transcription service. This version may not be in its final form and may be updated. Jessica Mendoza: When you think about the American advertising business, if ...

Overview: Generative AI tools now help with writing, coding, designing, business operations, automating, and researching ...