When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

The Advertising Research Foundation (ARF) is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Together, we ...

Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry. This technique probes deeper into consumer reactions, emotions and preferences by accessing more of their ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In a world where attention ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers ...

Nikkei Advertising Research Institute was formed by organizations responding to a call made by Nikkei Inc. for an institution that would pursue the desired state of advertising in the rapidly ...

Social media, online reviews and email are some of the major players in the small-business marketing space. Many, or all, of the products featured on this page are from our advertising partners who ...