CVS reportedly developing an online advertising network will give marketers a chance to connect with the drugstore chain's online customers when they're most ready to shop. With the coronavirus ...

CVS Pharmacy this week introduced a media network to sell advertising directly to marketers including consumer packaged goods (CPG) brands. The CVS Media Exchange (CMX) aims to help marketers reach ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...