Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an ...

Tyler Kelly, President, Basis Technologies “LG Ad Solutions’ direct-to-glass CTV advertising will be a game-changer for 2024 campaigns,” said Tyler Kelly, President, Basis Technologies. “Basis ...

LG CNS recently announced on the 28th that it has signed a memorandum of understanding (MOU) for an 'AI technology-based advertising business partnership' with Naver at its headquarters in Magok, LG ...

TV original equipment manufacturers (OEMs) found a gold mine where the worlds of tech and content collide: connected TV advertising. As smart TV adoption tapered off, OEMs had to get creative. The ...

Both Sony and Samsung have come to the National Advertising Division to raise claims that LG's current line of advertising for their 3D televisions is based on unfair claims and should be ended ...

ENGLEWOOD CLIFFS, N.J., Nov. 2, 2011 /PRNewswire/ — Already a leader in Smart TV products, LG Electronics has expanded its offerings for television application developers, content distributors and ...

LG Electronics India Pvt Ltd (LGEIL) is making waves in the market with the launch of its new advertising campaign for its ‘Intello Range’ of home appliances featuring popular actor Abhishek Bachchan.

LONDON, NEW YORK, and SEOUL, Feb. 11, 2021 /PRNewswire/ -- SpotX, the leading global video advertising platform, today announced a partnership with LG Electronics Inc. (LG) to serve as the primary ...

In a significant development, LG Electronics India Ltd (LGEIL) has consolidated its consumer electronics and IT businesses with Lowe. Previously these businesses were split between McCann-Erickson and ...

LG Ad Solutions’ proprietary ACR data and Basis’ software platform provide turnkey solution for political advertisers to activate on 35 million US LG Smart TVs CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) ...