With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

A comprehensive look at the 2026 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

To make any advertising campaign a success, you need to start by targeting people where they are spending their time. In 2019, this is undoubtedly in apps. With users spending less time on major media ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

With its latest suite of ad products, Snapchat is targeting app marketers and developers. Snap’s “App Power Pack” is an ad suite made up of new ad formats, bid strategies, targeting, optimizations and ...

Effective cost per thousand (eCPM) in the in-app advertising industry saw a 27% increase globally in the first quarter of 2019 compared to the previous year as advertisers’ desire to gain the ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...