Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. The new Maker’s Mark campaign is called “Perfectly Unreasonable” ...

Creating video ads that will actually get people’s attention can be overwhelming. You might have trouble with limited time, a tight budget, or a lack of technical skills. On top of that, modern ...

Former President Donald Trump’s campaign has split with its longtime TV ad maker, Jamestown Associates. One of the firm’s partners has decided to work with a Trump rival in 2024: Nikki Haley, the ...

Republican Virginia Gov. Glenn Youngkin faced criticism from Democrats on Wednesday after news outlets reported that his political ad-maker recently received a six-figure contract to produce a state ...

Virginia’s state government watchdog agency said Wednesday it will examine the awarding of a six-figure contract to Gov. Glenn Youngkin’s political ad-maker for the production of a state tourism video ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

Most videos – ads or otherwise – do not go viral. For a brand that wants to spread its name through online videos, that presents a problem: Why pay millions for a campaign that stands a good chance of ...

West L.A. ad tech firm SocialVibe has always made interactive ads that pop up before online articles on the website of the Baltimore Sun, games from Zynga and songs on Pandora. But now SocialVibe, ...

This past summer, a riot broke out in New York City. The NYPD had to activate a "Level 4" response (its highest level of disaster response), and the incident caught national news attention. At the ...

Sounds and overlaying text are key elements for a successful TikTok ad, according to a new report. The report, compiled by marketing platform CreatorIQ and TikTok, analyzed data from the platform.

Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly ...