Mendoza researchers built a framework and an AI model that reads customer reviews the way people actually write them.

Every day, businesses leave critical customer insights buried inside support tickets, live chats and phone transcripts. This sinkhole exists because organizations have long relied on post-interaction ...

Chinese AI startup DeepSeek has introduced a new AI model at significantly lower prices, adding fresh pressure to both Chinese and US-based artificial intelligence companies. The company has launched ...

Sentiment analysis in e-commerce decision support harnesses computational techniques to interpret consumer opinions expressed in online reviews and ratings, transforming qualitative feedback into ...

Sentiment analysis is the computational study of opinions, emotions and attitudes expressed in text. Early approaches relied on lexicon-based methods, wherein predefined dictionaries of positive and ...