Understanding the pressure elite sports puts on women’s bodies is pushing athletes to new levels of excellence.

Earlier this month, a women’s sports bar called Jolene, Jolene took up residency in Atlanta’s Pullman Yards. The line on opening day was out the door. And no wonder—after years of struggling to compete for sponsors and viewers, women’s sports are hot right now.

Team USA's new policies suggest it will follow Trump's executive order on protecting women's athletes, following months of criticism and a viral protest.

COLORADO SPRINGS, Colo. (AP) — The U.S. Olympic and Paralympic Committee has effectively barred transgender women from competing in women’s sports, telling the federations overseeing swimming, athletics and other sports it has an “obligation to comply” with an executive order issued by President Donald Trump.

Fielding Jamieson and Ami Galani have teamed up again to launch Tipt Ventures, which is an investment platform grounded in the belief that women will be a driving force in the transformation of sports.

“Swerve Sports is giving fans what they want — more women’s sports, free, live-streaming, 24/7,” said Christy Tanner, chair of Swerve TV, in a prepared statement. “We’re creating new opportunities for the all-stars of women’s sports while leveraging the expertise of our all-star leadership team.”

This is Jolene Jolene, a women’s-sports bar. Chelsea Fishman, its owner, opened Jolene Jolene in Atlanta on July 4th. That weekend 500 people came. The bar is a place for anyone who is tired of asking bartenders to change the channel to a women’s game,

The US Olympic and Paralympic Committee has pledged to follow a Trump administration order by banning transgender women athletes in an update to its athlete safety policy – falling in line with other groups that have banned transgender women from sports competition in the women’s category.

The U.S. Olympic organization cited President Donald Trump’s executive order from February in its updated policy.

Communities and events dedicated to women who are interested in fantasy sports are more commonplace than ever.