South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

For reference: South Carolina’s deal with Nike is far more lucrative than the agreement Clemson inked back in 2018. That ...

South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

The University of South Carolina board of trustees approved the change Friday. The Gamecocks’ agreement with Under Armour, ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...

South Carolina football and the entire athletic department are switching from Under Armour to Nike starting in 2026 for ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

Under Armour said on Friday its sales decline would worsen this quarter and warned of soft demand as well as $100 million more in tariff-related costs for the year, sending the sportswear maker's ...

Under Armour plans to launch its first piece of clothing made from shed-reduction material this fall. Besides testing in the lab, Under Armour tests products in the field.

Under Armour’s gross margins were around 50% after the Covid hit, but inventory pressures in the industry have driven margins down to 46.1% for the most recent quarter.