Warner Bros. Discovery will launch Max in Turkey in April and is planning to ramp up the production of Turkish originals.

Turkey becomes the 77th Max territory and "marks a significant moment in the globalization of WBD’s streaming service," the company said, reiterating that it will increase its investment in local productions.

If you can’t get yourself to a White Lotus hotel on HBO, the chain may soon be expanding to new territories: TNT or TBS. In a rare win for both shareholders and network TV advocates, HBO and Max original content will soon air on fellow Warner Bros.

Warner Bros. Discovery premium streaming service Max is set to launch in Turkey on April 15 in a key transition under which Turkish streamer BluTV is being rebranded and will morph into Max. The new Turkish streamer will leverage BluTV’s local standing and combine it with a richer content lineup combining global hits from HBO

WBD says it will replace its streaming service Blu TV with its cornerstone service Max in Turkey. This article, Warner Bros Discovery to relaunch Blu TV as Max in Turkey, was first published at The Desk.

Max will officially launch in Turkey on Tuesday, April 15. Turkish streaming service BluTV will evolve into Max, an advanced global platform with enhanced features and functionality.