Conversations around the clothing brand’s punny “Sydney Sweeney Has Great Jeans” ad campaign have consumed the internet, so much so that the president gave his two cents on the matter Monday morning. Since then, the brand’s stock has skyrocketed.

President Trump weighs in on Sydney Sweeney's "great jeans" advertising campaign with American Eagle. MSNBC Senior Reporter Brandy Zadrozny explains how it "created a classic outrage cycle” on the right.