UC Berkeley scientists have discovered a new color, “olo,” visible only with special lasers, offering a glimpse into the ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

“It was breathtaking.” Researchers say they’ve discovered a new color called “olo” – similar to a peacock blue. Professor Ren ...

There’s something undeniably thrilling – and slightly unsettling – about learning that scientists have somehow coaxed our ...