The average MLS Season Pass match broadcast is drawing 120,000 unique viewers, according to MLS Commissioner Don Garber. What that means is anyone's guess.

Apple reportedly paid $2.5 billion for a 10-year deal with Major League Soccer. This gives Apple global media rights and makes Apple TV+ the home of MLS starting in 2023. So today, we’re going to go over what that means,

MLS Commissioner Don Garber offered the public a rare bit of data regarding viewership of live matches under its media deal with Apple, stating that its Season Pass streams are “averaging 120,000 unique viewers per match” in 2025.

Dedicated Messi livestream of August 2 Leagues Cup match to stream globally on MLS, Inter Miami CF, and Apple TV TikTok accounts

Today, Major League Soccer Commissioner Don Garber offered a rare (but puzzling) update on how MLS Season Pass has been performing in 2025.

Out of everything that’s been said about the additions to this year’s MLS-Apple streaming package, one line has stood out the most. During a news conference last month, the league’s ...

MLS is still fighting for viewership in the U.S. sports landscape. Can the league's partnership with Apple TV help it break through the noise?

In 2023, MLS and Apple debuted MLS Season Pass on Apple TV, creating a single destination where every MLS match is available for fans worldwide, the league said. Together with its production partners IMG and NEP, MLS Season Pass has brought best-in-class production, more expansive coverage and increased global visibility, surpassing expectations in its first two years, according to the league.

For a long time, Major League Soccer had a tough time keeping steady national viewership with the usual fragmented broadcast setup in the U.S. From 2015 to 2022, MLS games were all over the place, airing on ESPN,