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E.l.f. Cosmetics Responds to Matt Rife Campaign Backlash

E.l.f. Cosmetics Issues Statement After Matt Rife Ad Ignites Backlash. What Happened?

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past comments on domestic violence. What to know about the backlash.

USA TODAY on MSN · 20h

e.l.f. Cosmetics, under fire for Matt Rife ad, says 'we missed the mark'

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian Matt Rife and drag queen Heidi N Closet playing the role of lawyers.

The Mirror US on MSN · 1d

E.L.F. Cosmetics responds to backlash over controversial Matt Rife campaign

Beauty brand E.LF. Cosmetics responded to criticism over the use of comedian Matt Rife in the campaign as many folks boycotted their products as a result of it

5don MSN

Matt Rife Takes on Beauty Crimes with Heidi N' Closet in Nostalgic e.l.f. Cosmetics Spot: 'Brought Me Back' (Exclusive)

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

1d

Comedian Matt Rife’s new e.l.f. Cosmetics ad about ‘overpriced beauty’ sparks fury months after plastic surgery rumors

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...

3d

Why was Matt Rife in an e.l.f. commercial?

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...

5d

E.l.f. argues against overpriced cosmetics with legal-themed campaign

E.l.f.ino & schmarnes” features comedian Matt Rife and drag icon Heidi N Closet as a satirical legal duo and will include a ...

4d

e.l.f. Cosmetics’ Latest Campaign Takes Expensive Makeup To Court

Cosmetics' new legal-inspired commercial, 'The Law Offices of e.l.f.ino & Schmarnes,' stars comedian Matt Rife and drag icon ...

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